How the cost of mobile money is hindering uptake in the Gambia

In the Gambia, a large portion of the adult population is financially excluded, despite mobile money initiatives. A team of local PEP researchers conducted an experiment to investigate the barriers to mobile money adoption. They found that prices are a barrier to the adoption of digital financial services, even among middle-income households. Designing price schemes that work for users may increase mobile money adoption rates and lead to higher levels of financial inclusion. Additionally, information initiatives are needed to accompany new price schemes as fees are currently perceived as being too high.
Find out more about the research methods, findings and policy recommendations in the following PEP publications:

Research team: 
Country: 
Gambia
Project code: 
20165

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